You are the medical director of a large insurance company. You have seen how hospitals have devoted resources to avoiding the Medicare 30-day readmission penalty. However, you are aware that they have focused their efforts only on Medicare patients, and you wish to extend the benefits of reduced readmissions to your own population. You decide to purchase CardiacSense Medical Watches which you lend to your sickest patients upon their discharge. You make arrangements to integrate the data with the patients’s local health care provider, collaborating with several local physician groups. In doing so you are able to significantly lower the readmission rate of your own patient population.