Last updated July 31, 2023
Transparency / Notice — Types of Personal Information We Collect and How We Use It
The types of Personal Information we may collect (directly from you or third-party sources), and our privacy practices depend on the nature of your relationship with CardiacSense and the requirements of applicable law. Some of the ways that we may collect Personal Information include:
● You may provide Personal Information directly to us through interacting with the Services, participating in surveys, during events, and requesting Services or information.
● As you navigate the Services, certain passive information may also be collected about your visit, including through cookies and similar technologies as described below.
In some cases, you have the right to have all or some of your personal information deleted by us, for example, if you revoke your consent, and we have no other legal basis to continue processing. To the extent that further investigation of your information is required, for example, to enable us to comply with our legal obligations or to legal claims establishment, exercise, or defense, we are not required to delete your data. It is also possible to hide your personal information through a VPN.
We endeavor to collect only the information that is relevant for Processing. Below are the ways we collect Personal Information and how we use it.
Collection and Use of Information
Our primary goals in collecting information are to provide and improve our Services, to administer your use of the Services (including your Account if you are an Account holder), and to enable you to enjoy and easily navigate our Services.
When purchasing bundles that include products from Breatheology, you agree that your name, surname, and email address are shared with Breatheology to give you access to products provided by them.
Types of Personal Information We Collect
CardiacSense collects Personal Information regarding its current, prospective, and former clients, customers, users, visitors, and guests (collectively “Individuals”).
Information You Provide Directly to Us
When you use the Services or engage in certain activities, such as registering for an Account, responding to surveys, requesting Services or information, or contacting us directly, we may ask you to provide some or
All of the following types of information:
Communications with Us
We may collect Personal Information from you, such as email address, phone number, or mailing address, when you choose to request information about our Services, register for CardiacSense ’s newsletter or a program that we may offer from time to time, request to receive customer or technical support, or otherwise communicate with us.
From time to time, we may contact you to participate in online surveys. If you decide to participate, you may be asked to provide certain information, including Personal Information. All information collected from your participation in our surveys is provided by you voluntarily. We may use such information to improve our products, Sites, and/ or Services and in any manner consistent with the policies provided herein.
Posting on the Site
CardiacSense may offer publicly accessible fun pages, blogs, private messages, or community forums. You should be aware that when you disclose information about yourself on CardiacSense ’s fun pages, blogs, private messages, and community forums, the Site will collect the information you provide in such submissions, including any Personal Information. If you submit content to any public area of the Site, such content will be considered “public” and will not be subject to the privacy protections set forth herein.
Registration for Events or Contests
Occasionally, we may run events and contests. We ask those who enter the events or contests to provide contact information (e.g., an e-mail address). If you participate in an event or contest, your contact information may be used to reach you about the event or contest and for other promotional, marketing, and business purposes. All sweepstakes/contest entry forms will provide a way for participants to opt out of any communications that are not related to awarding prizes.
Automatic Data Collection
We may collect certain information automatically through our Services or other methods of web analysis, such as your Internet protocol (IP) address, cookie identifiers, mobile carrier, mobile advertising identifiers, MAC address, IMEI, Advertiser ID, and other device identifiers that are automatically assigned to your computer or device when you access the Internet, browser type and language, geolocation information, hardware type, operating system, Internet service provider, and other actions taken through use of the Services such as preferences.
Information Submitted Via Services
You agree that CardiacSense is free to use the content of any communications submitted by you via the Services, including any ideas, inventions, concepts, techniques, or know-how disclosed therein, for any purpose, including developing, manufacturing, and/or marketing goods or Services. We will not release your name or otherwise publicize the fact that you submitted materials or other information to us unless: (a) you permit us to do so; (b) we first send notice to you that the materials or other information you submit to a particular part of a Service will be published or otherwise used with your name on it; or (c) we are required to do so by law.
Information from Other Sources
“Pixels”/“Web Beacons” (also known as Web bugs, pixel tags, or clear GIFs) are tiny graphics with a unique identifier that may be included in our Services for several purposes, including delivering or communicating with Cookies, to track and measure the performance of our Services, to monitor how many visitors view our Services, and to monitor the effectiveness of our advertising. Unlike Cookies, which are stored on the user’s hard drive, Web Beacons are typically embedded invisibly on web pages (or in an e-mail).
“Social Media Widgets” such as the Facebook “Like” button and
We may also use Google Analytics and Google Analytics Demographics and Interest Reporting to collect information regarding visitor behavior and visitor demographics on some of our Services and to develop website content. This analytics data is not tied to any Personal Information. For more information about Google Analytics, please visit www.google.com/policies/ privacy/partners/. You can opt out of Google’s collection and Processing of data generated using the Services by going to tools.google.com/dlpage/gaoptout.
Our uses of such Technologies fall into the following general categories:
Advertising or Targeting Related
We may use first-party or third-party cookies and web beacons to deliver content on our or third-party sites, including ads relevant to your interests. This includes using technologies to understand the usefulness of the advertisements and content that has been delivered to you, such as whether you have clicked on an ad. If you want to opt out of the Technologies we employ on our sites, services, applications, or tools, you may do so by blocking, deleting, or disabling them as your browser or device permits.
Sometimes, we may collect and store information about your location by converting your IP address into a rough geolocation or by accessing your mobile device’s GPS coordinates or coarse location if you enable location services. We may use location information to improve and personalize our Services for you. You may disable that feature on your mobile device if you do not want us to collect location information.
Social Media Platforms
CardiacSense ’s Services may include publicly accessible blogs, community forums, or private messaging features. The Site and other Services may also contain links and interactive features with social media platforms (e.g., widgets). If you already use these platforms, their cookies may be set on your device when using our Site or other Services. You should be aware that Personal Information that you voluntarily include and transmit online in a publicly accessible blog, chat room, social media platform, or otherwise online, or that you share in an open forum may be viewed and used by others without any restrictions. We cannot control such uses of your information when interacting with a social media platform, and by using such services, you assume the risk that the Personal Information provided by you may be viewed and used by third parties for any number of purposes.
Third-Party Payment Processing
We may sell subscriptions or merchandise through our Services. When you make purchases through the Services, we process your payments through a third-party application, including the Apple App Store, Google Play App Store, Amazon App Store (together with any similar applications, “App Stores”), Social Networking Sites (“SNS”) such as Facebook, and other third-party payment processors, including Stripe. The third-party application may collect certain financial information from you to process a payment on behalf of CardiacSense, including your name, email address, address, and other billing information.
How We Use Your Information
We acquire, hold, use, and process Personal Information about Individuals for a variety of business purposes, including:
To Provide Products, Services, or Information Requested
We may use information about you to fulfill requests for products, Services, or information, including information about potential or future Services, including to:
● Generally manage Individual information and Accounts
● Respond to questions, comments, and other requests
● Provide access to certain areas, functionalities, and features of CardiacSense ’s Services
● Contact you to answer requests for customer support or technical support
● Allow you to register for events
We may use Personal Information about you for administrative purposes, including to:
● Measure interest in CardiacSense ’s Services
● Develop new products and Services
● Ensure internal quality control
● Verify Individual identity
● Communicate about Individual Accounts and activities on our Services and systems, and, at CardiacSense ’s discretion, changes to any CardiacSense policy
● Send an email to the email address you provide to us to verify your Account and for informational and operational purposes, such as
Account management, customer service, or system maintenance
● Process payment for products or services purchased
● Process applications and transactions
● Prevent potentially prohibited or illegal activities
● Enforce our Terms
Marketing CardiacSense Products and Services
We may use Personal Information to provide materials about offers, products, and Services that may interest you, including new content or Services. We may provide these materials by phone, postal mail, facsimile, or email, as permitted by applicable law. Such uses include:
● To tailor content, advertisements, and offers
● To notify you about offers, products, and services that may be of interest to you
● To provide Services to you and our sponsors
● For other purposes disclosed at the time that Individuals provide Personal Information, or
● Otherwise, with your consent
Research and Development
We may use Personal Information to create nonidentifiable information that we may use alone or in the aggregate with data obtained from other sources to help us optimally deliver our existing products and Services or develop new products and Services. From time to time, CardiacSense may perform research (online and offline) via surveys. We may engage third-party service providers to conduct such surveys on our behalf. All survey responses are voluntary, and the information collected will be used for research and reporting purposes to help us better serve Individuals by learning more about their needs and the quality of our products and services. The survey responses may be utilized to determine the effectiveness of our Services, various types of communications, advertising campaigns, and/or promotional activities. If an Individual participates in a survey, the information given will be used along with that of other study participants. We may share anonymous Individual and aggregate data for research and analysis purposes.
Direct Mail, Email, and Outbound Telemarketing
Services via Mobile Devices
From time to time, CardiacSense may provide Services specifically designed to be compatible with and used on mobile devices. We will collect certain information that your mobile device sends when you use such Services, like a device identifier, user settings, location information, mobile carrier, and the operating system of your device.
Anonymous and Aggregated Information Use
We may use Personal Information and other information about you to create anonymized and aggregated information, such as de-identified demographic information, de-identified location information, information about the computer or device from which you access CardiacSense ’s Services, or other analyses we create. Anonymized and aggregated information is used for various functions, including measuring visitors’ interest in and using various portions or features of the Services. Anonymized or aggregated information is not Personal Information, and we may use such information in several ways, including research, internal analysis, analytics, and any other legally permissible purposes. We may share this information within CardiacSense and with third parties for our or their goals in an anonymized or aggregated form that is designed to prevent anyone from identifying you.
Sharing Content with Friends or Colleagues
CardiacSense ’s Services may offer various tools and functionalities. For example, CardiacSense allows you to provide information about your friends through our referral services, such as “Tell a Friend.” Our referral services may allow you to forward or share certain content with a friend
or colleague, such as an email inviting your friend to use our Services. Email addresses that you may provide for a friend or colleague will be used to send your friend or colleague the content or link you request but will not be collected or otherwise used by us or any other third parties for any other purpose.
We may use Personal Information for which we have a legitimate interest, such as direct marketing, individual or market research, anti-fraud protection, or any other purpose disclosed to you when you provide Personal Information or with your consent.
Information We Share With Third Parties
We will not share any Personal Information we have collected from or regarding you except as described below.
Information Shared with Our Services Providers
We may engage third-party service providers to work with us to administer and provide the Services. These third-party services providers can access your Personal Information only to perform services on our behalf. The types of service providers (processors) to whom we entrust Personal Information include service providers for (i) provision of IT and related services; (ii) provision of information and services you have requested; (iii) payment processing;
(iv) customer service activities; and (v) in connection with the provision of the Site. CardiacSense has executed appropriate contracts with the service providers that prohibit them from using or sharing Personal Information except as necessary to perform the contracted services on our behalf or to comply with applicable legal requirements.
We may also share your Personal Information with our marketing service providers to help us better market our products and services to you. Our marketing service providers may use your Personal Information only to enable us better market our products and services to you and are prohibited from transferring your Personal Information to others. If you don’t want CardiacSense to use your information for these purposes, you can opt-out by contacting us at firstname.lastname@example.org.
Information Shared with Business Partners
We may share Personal Information with our business partners and affiliates for our and our affiliates’ internal business purposes or to provide you with a product or service you requested. We may also provide Personal Information to business partners with whom we may jointly offer products or services or whose products or services we believe may interest you. In such cases, our business partner’s name will appear, along with CardiacSense. We require our affiliates and business partners to agree in writing to maintain the confidentiality and security of the Personal Information they maintain on our behalf and not to use it for any purpose other than the purpose for which CardiacSense provided them.
Information Shared with Other Systems, Such As HealthKit or Google Fit
● CardiacSense does not use or disclose to third parties user data or other information gained through the use of the HealthKit framework or Google Fit for advertising, other use-based data mining purposes, or similar services other than for purposes of improving health or for purposes of health or medical research.
● In the case of information gained through HealthKit or Google Fit, such sharing will only enable the third party to provide health and/or fitness services or for medical research.
● We do not sell your information, including information gained through HealthKit or Google Fit, to advertising platforms, data brokers, or information resellers.
● We do not use any information obtained through HealthKit or Google Fit for any purpose other than providing health and/or fitness services in connection with the Services.
Information Shared with Other Third Parties
We may share aggregated and non-identifying information with third parties for industry research and analysis, demographic profiling, and other similar purposes.
Information Disclosed in Connection with Business Transactions
Information that we collect from our users, including Personal Information, is considered to be a business asset. As a result, if we go out of business or enter bankruptcy or if we are acquired as a result of a transaction such as a merger, acquisition, or asset sale, some or all of our assets, including your Personal Information, may be disclosed or transferred to a third- party acquirer in connection with the transaction.
Information Disclosed for Our Protection and the Protection of Others We cooperate with government and law enforcement officials and/or private parties to enforce and comply with the law. We may access, preserve, and disclose any information about you to the government or law enforcement officials, or private parties as we, in our sole discretion, believe necessary or appropriate: (i) to respond to claims or legal processes and comply with law enforcement or national security requests (including subpoenas, warrants or court orders); (ii) to protect your, our, or other’s property, rights and safety and the rights, property, and safety of a third party or the public in general; (iii) to prevent or stop any activity we consider illegal, unethical or legally actionable activity; (iv) to respond to your requests; (v) to collect amounts owed to us; (vi) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation or prosecution of suspected or actual illegal activity; or (vii) if we, in good faith, believe that disclosure is otherwise necessary or advisable.
In addition, from time to time, server logs may be reviewed for security purposes – e.g., to detect unauthorized activity on the Services. In such cases, server log data containing IP addresses may be shared with law enforcement bodies so that they may identify users in connection with their investigation of unauthorized activities.
Your Choices & Opt-Out
You have the right to opt out of specific uses and disclosures of your Personal Information. Where you have consented to CardiacSense ’s processing of your Personal Information, you may withdraw that consent at any time and opt-out to further processing by contacting us at email@example.com. Even if you opt out, we may still collect and use non-Personal Information regarding your activities on our Sites and/ or information from the advertisements on third-party websites for non-interest-based advertising purposes, such as to determine the effectiveness of the advertisements.
We maintain “do-not-call” and “do-not-mail” lists as mandated by law. We process requests to be placed on do-not-mail, do-not-phone, and do-not-contact lists within 60 days after receipt or such shorter time as may be required by law.
We may occasionally send you push notifications through our mobile applications with updates and other notices that interest you. You may immediately opt out of receiving these types of communications by changing the settings on your mobile device. We may also collect location-based information if you use our mobile applications. You may opt out of this collection by changing the settings on your mobile device.
Modifying Your Information
You can access and modify the Personal Information associated with your Account through your Account settings or by contacting us at
firstname.lastname@example.org. If you want us to delete your Personal Information and your Account, please contact us at email@example.com with your request. We’ll delete your information as soon as possible, but some information may remain in archived/backup copies for our records or as otherwise required by law.
Responding to Do Not Track Signals
Do Not Track (“DNT”) is a privacy preference that users can set in specific web browsers. DNT is a way for users to inform websites and services that they do not want certain information about their webpage visits collected over time and across websites or online services. Our Services cannot respond to “Do Not Track” signals from web browsers.
Cookies and Interest-Based Advertising
As noted above, you may stop or restrict the placement of cookies on your computer or remove them from your browser by adjusting your web browser preferences. Please note that cookie-based opt-outs are not effective on mobile applications. However, application users may opt out of certain mobile ads via their device settings on many mobile devices.
The online advertising industry also provides websites from which you may opt out of receiving targeted ads from our data partners and other advertising partners participating in self-regulatory programs. You can access these and learn more about targeted advertising, consumer choice, and privacy at www.networkadvertising.org/ managing/opt_out.asp, or youronlinechoices.eu/ and aboutads.info/choices. You can also choose not to be included in Google Analytics here.
To be clear, whether you are using our opt-out or an online industry opt-out, these cookie-based opt-outs must be performed on each device and browser you wish to have opted out. For example, if you have
opted out on your computer browser, that opt-out will not be effective on your mobile device. You must separately opt out on each device.
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Rights of Access, Rectification, Erasure, and Restriction
Although CardiacSense makes good faith efforts to provide Individuals with access to their Personal Information, there may be circumstances in which we are unable to provide access, including but not limited to where the information contains legal privilege, would compromise others’ privacy or other legitimate rights, where the burden or expense of
providing access would be disproportionate to the risks to the Individual’s privacy in the case in question or where it is commercially proprietary. Suppose we determine that access should be restricted in any particular instance. In that case, we will provide you with an explanation of why that determination has been made and a contact point for any further inquiries. To protect your privacy, we will take commercially reasonable steps to verify your identity before granting access to or making any changes to your Personal Information.
The Security of Your Information
We take reasonable administrative, physical, and electronic measures designed to protect the information we collect from or about you (including your Personal Information) from unauthorized access, use or disclosure. When you enter sensitive information on our forms, we encrypt this data using SSL or other technologies. However, Please be aware that no method of transmitting or storing information over the Internet is completely secure. Accordingly, we cannot guarantee the absolute security of any information. We do not accept liability for unintentional disclosure.
By using the Site or providing Personal Information to us, you agree that we may communicate with you electronically regarding security, privacy, and administrative issues relating to your use of the Site. If we learn of a
security system breach, we may attempt to notify you electronically by posting a notice on the Site or sending an e-mail to you. You may have a legal right to receive this notice in writing.
Links to Other Sites
Our Policy Toward Children
Our Services are not directed to children under 13, and we do not knowingly collect Personal Information from children under 13. If we learn that we have collected the Personal Information of a child under 13, we will
take steps to delete such information from our files as soon as possible. If you are under 18, you must have your parent’s permission to access the Services.
CardiacSense ’s use and processing of data is compliant with the European GDPR regulation.